The Committee

Members from the business community can nominate to be appointed to the committee for a period of one or two years, with the final decision made by Greater Shepparton City Council at the time of appointment.

The Shepparton Show Me Committee comprises twelve voting members including nine representative of the Shepparton business community, two Councillors and a representative from Council’s Executive.In addition to this there are also three non-voting Council representatives including a representative from Investment Attraction, Marketing & Communications, and the Shepparton Show Me Marketing Coordinator.

The committee meets once a month to discuss planned promotional activities, sponsorship applications and general issues concerning the Shepparton business community.

Shane Sali - Chair
Operations, Traffik, Shop 221 & Arcade Fashions Term ends July 2020

Shane is Shepparton born and bred. After spending close to four years working as a Telstra Business Account Manager for a local family operated Telstra store, Shane had the opportunity at the young age of twenty to manage a vast range of clients in differing sectors across Shepparton and Northern Victoria. He now brings that knowledge and experience to his family business; three independent women’s retail stores in the Shepparton CBD.

Shane sees it as a fantastic opportunity to work alongside his family, who have been in business for over forty years. This wealth of expertise enables Shane to bring a passionate approach to building a better Shepparton.

"I feel that with another proud and strong committee in place, Shepparton is set to benefit from the input of Shepparton Show Me."

Andrew Pogue - Deputy Chair
Kevin Hicks Real Estate. Term Ends July 2019

After a career spanning 27 years in media, sales, marketing and management, Andrew moved into real estate in 2016. Andrew has previously been appointed to the positions of General Manger of various radio stations and Sales Manager at Shepparton News for McPherson Media. Andrew has also served on several boards including the Rotary Club of Shepparton Central, Mighty V Marketing Group and Greater Shepparton Expo Committee.

Andrew grew up in the Goulburn Valley and then spent more than two decades living and working in different areas of NSW and Victoria.

“I’m passionate about Greater Shepparton and have loved every minute of living here since returning to the area in 2006. Shepparton is a vibrant regional city with many great things to offer

Kristina Marko - Treasurer
La Trobe University. Term Ends July 2019

Kristina is a local Shepparton girl and has completed her undergraduate studies in 2012 with a Bachelor of Commerce. Kristina is currently completing a MBA and has now obtained the position of Marketing and Engagement Advisor at La Trobe University’s Shepparton campus. Kristina previously worked in Melbourne as a graduate accountant and at Greater Shepparton City Council as an Executive Assistant.

“I am extremely passionate about the gift of education and retaining young professionals to the regional city of Shepparton. People are my passion. I thrive off building relationships with people to be able to help them achieve the best version of themselves.”

Business Community Representatives (Voting)

Simon Quattrocchi 
Owner, Goulburn Valley Finance Brokers Term ends July 2019

Simon and his wife Fran have operated GV Finance Brokers for the past 17 years. Having arranged finance and solutions for a great number of clients, Simon brings a wealth of knowledge from a financial sector to the committee. As he deals with people from all aspects of the community, it allows him to gauge a greater understanding of local and business owners and their needs.

“Running your own business provides insight into many aspects to understanding the community and local interests.”

John Montagner
Owner, Next Office Tech Term ends July 2020

John is the owner of Next Office Tech; formally named Solar City Office Equipment, a business he co-founded 30 years ago. John manages a team of 29 staff and has grown the business to become one of the largest office equipment suppliers in rural Victoria and Southern New South Wales.

He has also served on the Kialla West Primary School Council, during which time the school became one of the fastest growing rural schools in the area.

John has been a member of the Shepparton Show Me Committee since 2011.

“This is now my seventh year on the Shepparton Show Me Committee. We have worked towards promoting our town with many successful campaigns during this period. Our Christmas promotions I feel have been well received, along with the Summer and Winter City Markets. Great Things Happen Here has been another outstanding campaign, drawing businesses to Shepparton and creating awareness of why Shepparton is the place to eat, play and stay.”

Helen Sofra
Owner - Collins Booksellers. Term Ends July 2019

Helen has extensive experience in the hospitality and retail sectors working for some iconic Shepparton businesses over the years. In 2006 Helen and husband Joe along with daughters Chelsea and Georgia purchased Book City which was re-named to Collins Booksellers in 2011. The book industry and retail in general are enduring major challenges and our business, along with other local businesses have needed to evolve and adapt to remain relevant. Shopping local is more important than ever and Shepparton needs a thriving retail sector and a vibrant welcoming CBD to attract more shoppers to our region.

“For me being able to serve on the Shepparton Show Me Committee for the past 2 years and have the opportunity to promote the great regional city we live in has been both a privilege and a pleasure.”

Stephen Schneider
Owner/General Manager - Stephens Jewellers. Term Ends July 2020

Stephen has worked across many fields of excellence in Wholesale, Corporate and Sales for the past 40+ years. Stephen has undertaken many external training programs and gained a great deal of technical, theoretical and important practical skills such as brand management, strategic planning, corporate governance, corporate and small business management and marketing.

"It is an honour to contribute to the evolution of the strategies put in place by the Shepparton Show Me Committee, working with fellow Shepparton Business enthusiasts and Greater Shepparton City Council’s Economic Development team all eager to contribute to growing the prosperity of our community as a whole."

Zane Foott
Operations Manager - Foott Waste Solutions. Term Ends September 2020

Zane is Operations Manager at his family business Foott Waste Solutions. He brings a strong understanding to the industrial sector and has strong connections to a number of local sporting and community groups such as GV Stars Committee, Shepparton United Football Netball Club Committee and the Lighthouse Project leadership table.

Greater Shepparton City Council Representatives (Voting)

Cr Les Oroszvary 
Councillor, Greater Shepparton City Council

Les is a Police Prosecutor with 38 years experience. He is the Sergeant in Charge of Legal Services Shepparton. His mantra is all about accountability, transparency, integrity and the pursuit of best value outcomes for stakeholders and the community in general. Les is here to listen, accept feedback good or bad and to improve the way Greater Shepparton City Council represents its community.

“We have as a committee continued to practice what we preach as part of our Business Strategy, our road map. We always look for opportunities to support and leverage off events for the greater good of our stakeholders. We seek to educate, encourage and foster better relationships and to value add.

In my second term as a Councillor, I have shared the journey of ups and downs of Shepparton Show Me and congratulate the outgoing committee members for their belief in the future of our town. I would further like to acknowledge the dedication of the present committee and the fantastic work behind the scenes of the staff Fiona Le Gassick, Mat Innes-Irons and Laura Church. In addition the external provider Alchemy Media via Peter Sutherland and his team whose flair has been a great asset.”

Cr Dinny Adem
Councillor, Greater Shepparton City Council

Dinny was born in Shepparton, and lives with his wife Rita on a rural property in Shepparton East. He and his wife have two daughters.

Dinny was born and raised on a farm and has worked for large corporations, as well as owned and operated a nation-wide business. His vision is to revitalise Greater Shepparton by attracting industry and other substantial employers to our municipality, for the benefit of all.

"Greater Shepparton is on the cusp of becoming an economic powerhouse and retail leader in regional Australia, not just Victoria. With added support from Council, the "Great Things Happen Here" campaign is testament to the vision of SSM in achieving this aim."

Geraldine Christou
Director Sustainable Development, Greater Shepparton City Council

Geraldine’s role oversees the Building and Planning Department, comprising Strategic and Statutory Planning; the Economic Development Department, comprising tourism, events, business and industry attraction and development, business incubation, grants, international relations and visitor experience and the Environment Department encompassing Environmental Health and Sustainability and Environment.

Having grown up in Shepparton and raised a family here, Geraldine is very passionate about the community in which she lives. Geraldine has extensive experience in local government, having worked in the sector for over 16 years, following 12 years in the private sector ensuring a thorough understanding of the challenges that business and industry face and has subsequently developed strong connections with the sector, working with them to facilitate new investment, growth and implement sustainability measures and maintain global competitiveness.

Geraldine has strong links to our community, representing Council on a number of boards and committees including Shepparton Show Me, La Trobe University Regional Advisory Board, Higher Education and Skills Working Party, Rail Freight Alliance and the Food Bowl Inland Rail Alliance and has been a strong advocate on a number of key regional issues including passenger, high speed and inland rail, CBD revitalisation, water security and works actively with the Greater Shepparton Lighthouse Project on engaging youth in education.

Geraldine is working hard to ensure that the level of infrastructure and services for our community support sustainable growth of the municipality and that we are effectively marketing our key attributes both domestically and internationally to increase inbound tourism and open up export markets for business and industry.

“Shepparton Show  Me is a key stakeholder working closely with Council’s Economic Development Department to deliver economic outcomes for Shepparton - increasing visitation through collaboratively bidding for, sponsoring and hosting key events and working on important initiatives such as the Great Things Happen Here Campaign and CBD revitalisation.”

Greater Shepparton City Council Representatives (Non-voting)

Fiona Le Gassick
Manager Communications and Engagement, Greater Shepparton City Council

As part of her role, Fiona is responsible for overseeing and supporting Shepparton Show Me, including management of the Shepparton Show Me Marketing Co-ordinator position. Prior to coming to Greater Shepparton City Council in 2012, she was the Business Development Manager at GOTAFE. Fiona’s experience includes strategic and business planning, strategic marketing and brand management, business development, customer service and staff management. She has been the director of two home based small businesses including Le Gassick Consulting, delivering strategic and business planning, marketing strategy development and tender and submission writing services.

The highlight over the past 12 months has been the delivery of a once in a life time opportunity to hear from iconic political activist and musician Sir Bob Geldof right here in Shepparton. The event hosted by Greater Shepparton City Council in partnership with GV BRaIN and sponsored by Shepparton Show Me (SSM), saw Sir Bob discussed his personal journey to a sold out crowd at Eastbank.

The opportunity to host Sir Bob is one of the many legacies of the Shepp Square (Federation Square) event held in April 2018.

SSM has been working in partnership with Greater Shepparton City Council to attract a large scale music event to the region, and late in 2019 were excited to announce that Red Hill Entertainment have been appointed to take on this opportunity, which will see the inaugural Land Of Plenty music festival delivered in November 2019.

Of great significance was the appointment of Sparrowly Group to co-ordinate the development of the next five year marketing strategy for SSM. Following a comprehensive consultation process and in-depth analysis, it is exciting to have a new direction that will see SSM evolve and deliver even more targeted, dynamic and relevant services going forward.

A massive thank you to the SSM Committee for their energy, generosity of their time, belief in the SSM initiative, and support for the staff. Their direction and leadership is critical to the success experienced by SSM year after year.

“We are extremely fortunate to have such passionate, energetic and committed local business people who are willing to take the time to strategically support the prosperity of Shepparton. It is a pleasure and honour to work with the members of SSM and I would like to thank them for being so generous with their time. The Committee also needs to be commended for being bold and brave as we embrace the new SSM Marketing Strategy that will see a new direction for SSM into the future.”


Anthony Nicolaci
Manager Economic Development, Greater Shepparton City Council

Anthony commenced his career in economic development and tourism via his studies which included a Bachelor of Business Management majoring in marketing and Bachelor of Arts in Sports Management. Since graduating, Anthony has continued to grow his knowledge and expertise in the economic development sector through his employment, professional development and involvement in economic development, events, tourism committees and associations. He has held positions at Essendon Football Club, Racing Victoria Limited and various roles at the Greater Shepparton City Council in economic development, sport and recreation, major events and visitor economy portfolios for over a decade.

Anthony's current role as Manager of Economic Development at Greater Shepparton City Council comprises tourism, major events, event facilities, business and industry attraction and development, business incubation, grants, international relations and visitor experience.

“I’m really passionate about Shepparton being recognised as a leading regional city not only in Victoria but regional Australia and will continue to work hard in partnership with SSM to roll out the red carpet to local business, potential investors and visitors as we strive to achieve our ambition to increase our economic stimulation for the region.”

Staff (Non-Voting)

Mat Innes Irons
Marketing Coordinator, Shepparton Show Me

Another big year for Shepparton Show Me! Twelve months packed with strategic campaigns, events and sponsorships ensured that Shepparton was always top of mind.

A new initiative for Shepparton Show Me was the Spring Expo filling the Maude Street Mall with everything from outdoor sports, home renovations, camping and caravanning, food, fishing and kids entertainment. AFL commentator and all round larrikin, Rex Hunt, fronted the expo marketing but was unable to attend on the day due to ill health. The Spring Expo was followed up with the inaugural Summer Styling which transformed the Mall into a classy exhibition space and fashion runway. TV personality, Lauren Phillips, hosted the evening. Special thanks to the Shepparton Show Me committee who helped out on the night.

The Christmas Campaign delivered by Shepparton Show Me continues to grow in popularity. The big man in the Blue Suit has helped to share happiness throughout Shepparton retail areas.

Greater Shepparton has built the reputation of being the regional sporting hub with Shepparton Show Me supporting many events in our city. Country Week Tennis, Seniors Tennis, A League Soccer, Shepparton Running Festival, Challenge Shepparton and numerous basketball tournaments bought thousands of participants and supporters to our city.

Our hospitality sector continues to thrive with many getting on board the Fryers Street Food Festival. This event show cases the diversity of cuisines and beverages we have in our area. In celebrating our local producers, food outlets, products and people a Greater Shepparton Cook Book is being developed for release in the New Year.

A lot of time has gone into developing the next five year Marketing Plan for Shepparton Show Me to cement our future direction.

Greater Shepparton - Great Things Happen Here has had Shepparton in the spotlight and we are continuing to develop new strategies.

"There never seems to be a dull moment in Shepparton. There are always events, large and small, and I am happy that Shepparton Show Me are able to assist in making them happen. I look forward to the new Marketing Strategy and working with the committee to continue to make Shepparton the place to stay, dine, play, stay and do business".

Laura Church
Administration Officer, Shepparton Show Me

Laura has a background in the retail sector for 10 years before starting with Greater Shepparton City Council almost four years ago. Laura is responsible for all administrative tasks involved with SSM including organising SSM committee meetings, taking meeting minutes, placement of advertising and assisting the SSM Marketing Co-ordinator.

“It has been a pleasure working with the Shepparton Show Me committee. There is a great mix of committee members from different industry sectors and their active involvement allows Shepparton Show Me to benefit all areas of business in Shepparton. I thoroughly enjoy being involved and I’m excited to see what the committee will achieve in the next year.”